For three decades, Phillippa’s Bakery has been a cornerstone of the community, offering gourmet groceries and hampers that reflect heritage, quality, and craftsmanship. As they approached their 30-year milestone, Phillippa and her team set out to boost their online presence, attract more leads, and drive higher sales.
Momentum Marketing took over Phillippa’s digital marketing in mid-2024 at a time of stagnant online growth. Their Meta ads weren’t generating enough leads, conversion costs were too high, and Google Ads remained untapped—particularly for key categories like groceries and hampers.
Momentum Marketing introduced a fresh, data-driven approach to digital advertising. We took over Meta Ads, refining targeting and ad creatives for better performance. At the same time, we launched Google Shopping, a completely new strategy for Phillippa’s Bakery. This game-changing shift brought in fresh leads and new customers, particularly in the gourmet grocery and hamper categories.
Father’s Day Campaign Performance:
– Total Sales Up 57%
– Total Orders Up 69%
– Orders Attributed to Marketing Up 100%
Overall Growth Since May 2024:
️- Total Sales Up 8%
– Marketing-Driven Sales Up 14%
– Total Orders Up 47%
