About Us

Meet the driving force behind Momentum Marketing

We’re in the business of driving momentum.

With over 40 years’ experience in marketing, we offer a unique & personalised service in the everchanging marketing world. Momentum Marketing boasts a powerhouse team of highly experienced, passionate & driven women.. all with a touch of OCD & a love for wine. We are all about developing results driven marketing strategies to help your business achieve its goals.

Our process is designed to empower your brand, build an emotional connection with your customer, and provide your business with the marketing tools needed to concur the world!

Ready to drive some Momentum? Get to know more about our team below.

Claire Piotrowski – Creative Director, Sarah Howard-Whiteley – CEO / Founder, Daniella Bey – Director of Brand Engagement and Oksana Razdiakonova – Director of Content

Sarah Howard-Whiteley


Boasting over 24 years’ experience in the marketing of luxury brands, Sarah is the brains behind Momentum Marketing & mum of two beautiful boys. Combine this with a passion for ocean swimming, F45 & you have yourself superwomen… who appreciates a nice glass of Champagne.

Creating marketing concepts & watching them flourish, is why Sarah is so passionate & driven about all things marketing. There is nothing more rewarding for Sarah than working alongside intelligent and highly motivated women, helping her keep up the Momentum!

Q: If you won the lottery tomorrow….

A: I’d move our office to a resort where we could all still work remotely, indulge in daily yoga & meditation, pre-dinner cocktails and sunset dinners. Did I mention no kids?!

Q:  At which store would you like to max out your credit card?

A:  American Express will do. Access all stores!!

Claire Piotrowski


Claire is the innovator of the bunch; always on the hunt for new ways to achieve results for our clients. 14 years of marketing experience in media & blue chip retail, paired with a bit of OCD & immaculate attention to detail (A.K.A punctuation police) – you have someone that is extremely passionate in creating campaigns & delivering incredible results.

Claire is a queen multi-tasker, when she isn’t busy working, her two rugrats are keeping her busy. She enjoys long walks on the beach & indulging in a cheese platter with the company of her beloved family & friends.

Q:  Cats or Dogs?

A: Dogs. Why? They’re always happy, love walks, sunbaking, get to eat all the time, come to you when you call their name (not the same with my kids!) and love you unconditionally.

Q: If you were a pasta shape, what shape, would you be and why?

A: Dinosaur pasta – always up for a good time and usually ends up on the floor!

Oksana Razdiakonova


Oksana started her career in Marketing over 6 years ago & from that moment she knew it was love at first sight. As her love affair grew with marketing she moved from retail into ‘Agency Lyfe’ and then back to being the client in luxury automotive. As her knowledge expanded within the field, she found her passion lies in marketing strategies, digital marketing, content creation & event management.

Just like other members of the Momentum Marketing team, Oksana enjoys a glass of wine.. or two – after a busy day of work, looking after her little boy, making sure her partner is well fed, her beloved dogs’ tail is wagging after a big walk & her daily HIIT workout is complete.

Q:  If I weren’t so damn good at my job, I’d probably be…..

A: I’d probably be an interior designer or a psychologist. Two very different things, I know. Interior designer because of my passion for creativity, Pinterest, and a good house project. A psychologist because I’m literally my family’s therapist if something is wrong. 

Q: The best piece of advice I’ve ever been given is…..

A: Never go to someone with a problem, only ever a solution. I have used this through my life, and it really enables me to be a forward and innovative thinker. 

Daniella Bey


With a true passion for marketing & helping brands bring their vision to life, no marketing strategy leaves Dani’s desk that isn’t carefully thought through, analysed & guaranteed to drive results.

Not only is Dani an expert in marketing with over 10 years of experience, but she is also a very busy mum of two beautiful boys that keep her on her toes! In her ‘spare time’ (whatever that means), Dani loves to unwind with friends & family, whilst enjoying good food & even better wine.

Q:  What advice would you give a candidate who wants to join our team of superstars? 

A: Can you wear many hats and juggle? We aren’t a cookie cutter agency that looks after one type of client or industry. You could be doing a photo shoot for a jeweller whilst segmenting a database for another client and ordering client gifts for luxury dealership launch. Our scope of work is so broad that you need to have an open mind and the skill sets to match. 

Q: If you were a superhero, your superpower would be…

A: I already have superpowers, I am a mumma who can juggle the demands of two boys under 3, my career at Momentum, homelife, relationships, friendships! Life is busy but I wouldn’t have it any other way!


Momentum Marketing is a boutique marketing agency dedicated to clients and their needs. With over 40 years’ experience in marketing, we offer a personalised service across all marketing facets. Our passionate team will empower your brand and provide your business with the marketing tools needed to succeed. Contact us today.


+61 416 112 065

PO Box 7176, Brighton, Vic, 3186