Momentum Marketing partnered with Love&Other to establish a structured, data‑driven digital marketing system designed to increase enquiry quality and improve conversion. The focus was on performance tracking, lead nurture and ongoing optimisation, supporting sustainable growth in a highly competitive and seasonal wedding market.
Love&Other is a premium wedding photography and videography studio based in Armadale, Victoria, operating in a highly competitive, seasonal market.
When Momentum Marketing began working with the business in February 2025, there was no structured digital marketing framework in place. Lead capture was inconsistent, performance was difficult to assess, and pricing was introduced too early in the journey-filtering out potential premium enquiries before value was established.
The challenge was to implement a clear, measurable marketing foundation that could improve enquiry quality, increase conversion, and stabilise lead flow across seasonal cycles.
Momentum Marketing approached the engagement as a strategic reset, focused on building strong performance foundations rather than short‑term gains, with clarity, structure, and measurable outcomes across the full enquiry‑to‑booking journey.
Key initiatives included:
The nurture framework combined automated communication, structured follow‑ups, and helpful planning touchpoints to guide couples smoothly from enquiry to booking.
Within 12 months, Love&Other achieved steady, meaningful growth, with a peak month‑on‑month increase of approximately 188% in enquiries, demonstrating a significant uplift in qualified demand.
This growth translated into broader business impact:
The business has evolved from a highly seasonal creative studio into a more predictable and scalable premium brand, supported by clearer data, improved conversion processes, and a well‑defined digital marketing system.
