Holloway Diamonds wanted to elevate brand awareness and drive high-value inquiries for the exclusive Robert Procop collection within Melbourne’s luxury jewellery market. With a limited budget and a tight three-month timeline, the campaign needed to reach an affluent audience, create impact, and position Holloway Diamonds as a leader in high-end jewellery.
With a short timeframe and a limited budget, we needed to craft a high-impact, highly targeted campaign that would resonate with Melbourne’s high-net-worth audience. The challenge was to maximise visibility while ensuring brand prestige and exclusivity remained front and centre.
Momentum Marketing executed a multi-channel luxury campaign designed to reach, engage, and convert:
Online Feature in Vogue Australia
A strategic placement that positioned Holloway Diamonds alongside top global luxury brands, generating 40,000+ impressions and 11,000 unique visitors.
Google Ads & Meta Campaigns
A hyper-targeted ad strategy focusing on Melbourne’s luxury consumers, driving high-intent traffic to collection pages.
Programmatic Remarketing
Re-engaging potential customers through Google Display Network (GDN) and Premium Publishers, resulting in 2.5 million additional impressions.
Creative & Landing Page Optimisation
Refined, luxury-aligned creative assets and optimised landing pages with clear CTAs, ensuring a seamless customer journey from interest to inquiry.
