Driving Digital Growth: BMW Social Media Strategy

Stillwell Motor Group wanted to strengthen their digital presence across Brighton BMW, Brighton MINI Garage, Brighton BMW Motorrad, and Mornington BMW. The goal? Increase brand visibility, boost engagement, and ultimately drive more leads and showroom visits.

The Challenge

With multiple prestige automotive brands under one group, the challenge was to craft distinct yet cohesive social strategies that would resonate with each unique audience, increase engagement, and convert online interactions into dealership visits. 

Our Approach

Momentum Marketing took a data-driven, creative approach, refining social media content, community engagement, and targeted digital campaigns to maximise impact: 

Content that Connects
Strategic storytelling, dynamic visuals, and brand-aligned messaging that engaged and excited audiences. 

Data-Backed Optimisation
Refining content and ad strategies to maximize reach, engagement, and website traffic. 

Community Engagement
Strengthening audience relationships with interactive, high-value content that encouraged conversations and brand loyalty. 

The End Result

  • Impressions Up by 68% – More eyes on the brands, more brand recognition. 
  • Reach Up by 47% – Brighton BMW alone reached 173K people. 
  • Engagement Rate Soared by 155% – A major lift driven by creative, community-focused content. 
  • Follower Growth Averaged +30% – With Brighton BMW Motorrad leading at +53%. 
  • Website Clicks Increased – More traffic, more inquiries, and more conversions. 

Looking to take your brand further?