Now, when you search for something on the Explore Page, results appear in a totally-unique-to-you, one-of-a-kind For You feed.
And while Instagram has yet to reveal how it works, we’re sharing everything we know — including how it could boost your discoverability on the app.
What is a For You Page?
Instagram’s For You page (FYP) is a personalised feed based on a user’s interests, behaviours, and engagement patterns on the app.
So what’s the big deal?
Simply put, it means: organic reach galore!
With the search algorithm becoming more targeted, creators and brands have a better shot at reaching new followers and growing their audience — regardless of follower count.