YouTube Announces Key Priorities for 2023
Announced in an open letter by YouTube’s CEO Neal Mohan, there are some big changes on the way.
Like TikTok, YouTube are going strong on the creator community.
According to Neal, “Creators and artists are the heart of YouTube, and I’ll continue to put them first. In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.”
How do they plan to achieve this? We’ll break these down for you below:
YouTube to Prioritise the Needs of Creators
Neal Mohan, CEO, wants to make it easier for creators and artists to make more money. In addition to money from ads, Mohan says they are “expanding our subscriptions business, investing in shopping, and continually improving our paid digital goods offerings.”
YouTube also plans to broaden accessibility for people who are deaf or hard of hearing.
They plan to expand access to their machine-translated captions tool that lets creators add language tracks to their videos to create a more inclusive experience.
Building for the Future of AI
We’re all aware of the possibilities of AI so there’s no surprise YouTube is looking at how to incorporate AI responsibly so that creators can use it to raise their video production values.
From things like simulated backgrounds to virtually “swapping outfits,” creators will be able to experiment with AI’s capabilities.
Protection for the YouTube Community
YouTube is prioritising the protection of our kids and users under the age of 18, by making it easier to find family-friendly videos through YouTube Kids, and a supervised experience.
All in all, Mohan’s vision for 2023 leaves the impression of a company in safe hands with an exciting future for creators and marketers alike.